This is the questionnaire that we gave to the audience after watching our documentary, we chose these questions as we thought they would get a good range of feedback from the audience.
Circle the answer that yo find most appropriate:
1. On a scale of 1-5, how entertaining would you rate our documentary? (1=very entertaining, 5= not entertaining)
1 2 3 4 5
2. How eye-catching did you find our newspaper advertisement, on a scale of 1-5? (1= very interesting, 5= not interesting)
1 2 3 4 5
3. How much would you say our documentary compared to other professional documentaries? (1= compared well, 5= didnt compare at all)
1 2 3 4 5
4. What would you rate the technical quality used in our documentary? (eg sound, editing quality)(1= very good technical quality, 5= not good technical quality)
1 2 3 4 5
5. Did our radio advertisement make you want to watch the documentary? (1= yes, 5= no)
1 2 3 4 5
6. After watching the first five minutes of our documentary, did you want to continue and watch the full 30 minute program? (1= yes, 5= no)
1 2 3 4 5
7. How much would you say that our documentary was appropriate for channel 4 and compares to other channel 4 documentaries? (1= very appropriate, 5=not appropriate)
1 2 3 4 5
8. Would you say that our radio advert and newspaper advert were informative of our documentary? (1= very informative, 5= not informative)
1 2 3 4 5
9. Would you say that the cutaways we used through our documentary were relevant and appropriate? (1= very relevant, 5= not relevant)
1 2 3 4 5
10. On a scale of 1-5, how appropriate was the voiceover that was used in the radio advert and documentary? ( 1- very appropriate, 5= not appropriate)
1 2 3 4 5
11. How would you rate the music choice seen in the documentary and radio advert? (1= good music choice, 5= bad music choices)
1 2 3 4 5
Tuesday 14 December 2010
Monday 13 December 2010
Research: Channel 4
We have chosen Channel 4 as the channel to display our documentary. The newspaper adverts typically displayed from channel 4 are witty and are also usually just one still image paired with a headline. We have researched still adverts from Channel 4 from the past and we think that we the style that channel 4 use for their adverts would perfectly suit the style of our documentary.
Above is a copy of our newspaper advert for the documentary .We used photoshop to produce this work and place the advert together. We used images that we had taken of students around college that were wearing outfits that we felt reflected a certain era or style, we took many photos and then on photoshop edited them together, cutting around the sillhouettes in a scrapbook type way. We have tried to reflect the individuality and fun nature of our documentary in this advert and we believe that this has been achieved. We are aiming for the different images and styles used in the advert to catch the audiences attention straight away.
Even though we werent producing a television advert we researched the television adverts of the past from channel 4, as this could inspire us for the radio advert and the newspaper advert and help to give us more of an idea of what channel 4 is about, and the style that they are known for using in their advertisements. The adverts from channel 4 are very often witty, have their own style and are ironice in a humourous way. Below are three videos of channel 4 tv adverts that I particularly felt summed up the style and tone of channel 4's adverts.
We also decided to research other radio adverts, to inspire us for our own advert and also to give us a clearer idea as to the common techniques used by professional companies.
Above is a copy of our newspaper advert for the documentary .We used photoshop to produce this work and place the advert together. We used images that we had taken of students around college that were wearing outfits that we felt reflected a certain era or style, we took many photos and then on photoshop edited them together, cutting around the sillhouettes in a scrapbook type way. We have tried to reflect the individuality and fun nature of our documentary in this advert and we believe that this has been achieved. We are aiming for the different images and styles used in the advert to catch the audiences attention straight away.
Even though we werent producing a television advert we researched the television adverts of the past from channel 4, as this could inspire us for the radio advert and the newspaper advert and help to give us more of an idea of what channel 4 is about, and the style that they are known for using in their advertisements. The adverts from channel 4 are very often witty, have their own style and are ironice in a humourous way. Below are three videos of channel 4 tv adverts that I particularly felt summed up the style and tone of channel 4's adverts.
We also decided to research other radio adverts, to inspire us for our own advert and also to give us a clearer idea as to the common techniques used by professional companies.
Thursday 2 December 2010
Diary
27Th October:
We first booked out a camera and went to Liverpool via train to film our first interview at Quiggins Attique with Sue Kendrick. At the shop we found a great spot to film our interview with perfect mise en scene, we then set up our camera and began to film the interview. The questions we chose to ask Sue ranged from questions on her personal style, to her opinions on the idols of today, and of trends from the past, we collated some fantastic answers from these questions.
28Th October:
We watched the footage we recorded from the interview and imported it onto adobe premiere. We then picked out the responses that we felt were perfect for our documentary and also the parts that we felt were useless, and created a edit decision list.
1St November:
Today we booked out a camera again to film the vox pops that would accompany the interview in our documentary, the vox pops were of people answering various questions from explaning their own personal style to naming their current idols and their favourite decade.
2nd November:
Today we seached for a quote to display at the beggining of our documentary, we eventually chose the quote 'FASHION FADES, ONLY STYLE REMAINS THE SAME' We also started to search for archive material today such as cutaway photos of the idols that Sue talked about in the interview and sections of runway shows etc.
3rd November:
In this lesson we then got another camera to film more of the vox pops and we also found more archive material from the nylon magazine website on nylon TV. We found footage of an interview with Emma stone on a fashion shoot and we wanted to incorporate part of this video into our documentary. We collected this footage we used kiss you tube to convert it into a perfect length to use on our documentary.
4Th November:
After collecting our archive footage and our interview and vox pop footage we began to piece things together on adobe premier and began to search for music to fit the documentary, we were looking for upbeat, edgy music, similar to the examples we watched on nylon tv from their fashion interviews and documentaries. The song we eventualy chose was called Silver Screen by Felix da Housecat > This song was perfect because it was upbeat but also slighty aged and the beggining insturmental fitted perfectly into our documentary opening.
8Th November:
Today we went through all of the footage that we had and picked out things we could improve or add, we looked at the framing in some shots and re-sized one of the vox pops to fit the typical codes and conventions.
9Th November:
Today we fully pieced together the first minute of the documentary, inclluding the photo shoot from Nylon TV, the quote and the first answer from the interview with Sue Kendrick. We also decided it would be ideal to have somebody of the older generation to be interviewed as they would have lived through different eras of fashion, so we contacted Jess Edwards and she agreed to be interviewed that evening.
10Th November:
We continued to edit and fit our footage into a sequence that ran smoothly and we completed the second minute of our documentary. Today we also imported the footage of Jess Edwards.
11Th November:
Today again we continued with the editing, we completed 3 and a half minutes of the documentary, and found relevant cutaways of people that are deeply involved in fashion for example Twiggy, Audrey Hepburn to accompany the interview from Jess Edwards etc.
15Th November:
Today we continued with the editing and also scanned in images of Jess Edwards in different era's of her life onto the system and used them as cutaways whilst she is speaking to get a sense of the different eras and types of clothing that she wore over time and how the trends have changed.
16Th November:
We completed 4 and a half minutes of the documentary today, and we added our vox pops and fitted them into the documentary.
17Th November:
In the lesson today we re-watched our documentary and fixed the areas that jumped from shot to shot etc and other things that needed to be fixed such as sound issues and framing, so today we altered these.
18Th November:
We carried on fixing the areas that needed improving, and we chose to add cross-disolves onto the shots that jumoed to make them run more smoothly along the timeline.
22Nd November:
The documentary was nearly finished and was just missing the voiceover, so today we started to create ideas for the radio advert and researched the codes and conventions of existing adverts and worked out how we could incorporate these into our radio advert and documentary.
23Rd November:
We noted down ideas of what we wanted our radio advert to be like and how we wanted it to come across to the listener, and we then started to find sections of the vox pops from our documentary that we could use in our radio advert and we also created the script for the advert.
24Th November:
Today we finished creating the script and chose somebody appropriate to be our voiceover for the radio advert and documentary.
25Th November:
With the recording finished we imported the voiceover onto adobe premier and edited it, we chose to insert sounds such as people clapping, some answers from the questions from our vox pops, and also we recorded sombocy repesting the word fashion over and over again to try and create and follow the upbeat style of our documentary.
29th November:
We looked at ideas that we could incorporate into our poster advert, we looked on E4 and at the codes and conventions of their poster adverts and then began to collate some ideas for our own poster.
30th November:
Today we logged onto Photoshop and praticed the sequence of making a poster that followed the conventiond of a channel 4 advert, we also looked at the numerous tools we can use in our poster and then finalised our idea.
1St December:
In the lesson today we went out and took lots of pictures of people dressed in different styles and of different genders to use on our poster.
2Nd December:
We began to put together our poster properly on photoshop,using the images we took yesterday and placing them together to look like a crowd of people all in different iconic outfits.
6Th December:
Today we finished our poster advert today and added the E4 logo and title to follow the conventions.
7Th December:
Tody we watched and looked at all of our products to see if there was anything that needed changing, we noticed in the doctumentary there were a few bits of sound that had been cut out and that didnt match the picture, so thoughout the lesson we fixed that issue and completed any outstanding tasks.
8th December:
We were still finding areas of the documentary that were jumping and that weren't correct so we used more dissolves to alter that.
9th December:
The cutaways of Jess Edwards that we used were too large for the screen so you couldnt see the oufit that she was wearing, so we used motion on the images so that the camera scrolled down the photos so that you could see all of her outfit.
13th December:
Today we found things that were missing such as a title, the graphies on one of the interviees and things that needed to be changed the graphics on Sue Kendrick need to have swapped sides. Also more images of the role models need to be added for example Kate Moss, Princess Diana and Jerry Hall.
14th December:
Today we continued to fix the bits on the documentary and also found that our poster was a tad messy do began to fix that also the e4 logo was missing, title in the wrong place and needed a sloga so we fixed these points.
We first booked out a camera and went to Liverpool via train to film our first interview at Quiggins Attique with Sue Kendrick. At the shop we found a great spot to film our interview with perfect mise en scene, we then set up our camera and began to film the interview. The questions we chose to ask Sue ranged from questions on her personal style, to her opinions on the idols of today, and of trends from the past, we collated some fantastic answers from these questions.
28Th October:
We watched the footage we recorded from the interview and imported it onto adobe premiere. We then picked out the responses that we felt were perfect for our documentary and also the parts that we felt were useless, and created a edit decision list.
1St November:
Today we booked out a camera again to film the vox pops that would accompany the interview in our documentary, the vox pops were of people answering various questions from explaning their own personal style to naming their current idols and their favourite decade.
2nd November:
Today we seached for a quote to display at the beggining of our documentary, we eventually chose the quote 'FASHION FADES, ONLY STYLE REMAINS THE SAME' We also started to search for archive material today such as cutaway photos of the idols that Sue talked about in the interview and sections of runway shows etc.
3rd November:
In this lesson we then got another camera to film more of the vox pops and we also found more archive material from the nylon magazine website on nylon TV. We found footage of an interview with Emma stone on a fashion shoot and we wanted to incorporate part of this video into our documentary. We collected this footage we used kiss you tube to convert it into a perfect length to use on our documentary.
4Th November:
After collecting our archive footage and our interview and vox pop footage we began to piece things together on adobe premier and began to search for music to fit the documentary, we were looking for upbeat, edgy music, similar to the examples we watched on nylon tv from their fashion interviews and documentaries. The song we eventualy chose was called Silver Screen by Felix da Housecat > This song was perfect because it was upbeat but also slighty aged and the beggining insturmental fitted perfectly into our documentary opening.
8Th November:
Today we went through all of the footage that we had and picked out things we could improve or add, we looked at the framing in some shots and re-sized one of the vox pops to fit the typical codes and conventions.
9Th November:
Today we fully pieced together the first minute of the documentary, inclluding the photo shoot from Nylon TV, the quote and the first answer from the interview with Sue Kendrick. We also decided it would be ideal to have somebody of the older generation to be interviewed as they would have lived through different eras of fashion, so we contacted Jess Edwards and she agreed to be interviewed that evening.
10Th November:
We continued to edit and fit our footage into a sequence that ran smoothly and we completed the second minute of our documentary. Today we also imported the footage of Jess Edwards.
11Th November:
Today again we continued with the editing, we completed 3 and a half minutes of the documentary, and found relevant cutaways of people that are deeply involved in fashion for example Twiggy, Audrey Hepburn to accompany the interview from Jess Edwards etc.
15Th November:
Today we continued with the editing and also scanned in images of Jess Edwards in different era's of her life onto the system and used them as cutaways whilst she is speaking to get a sense of the different eras and types of clothing that she wore over time and how the trends have changed.
16Th November:
We completed 4 and a half minutes of the documentary today, and we added our vox pops and fitted them into the documentary.
17Th November:
In the lesson today we re-watched our documentary and fixed the areas that jumped from shot to shot etc and other things that needed to be fixed such as sound issues and framing, so today we altered these.
18Th November:
We carried on fixing the areas that needed improving, and we chose to add cross-disolves onto the shots that jumoed to make them run more smoothly along the timeline.
22Nd November:
The documentary was nearly finished and was just missing the voiceover, so today we started to create ideas for the radio advert and researched the codes and conventions of existing adverts and worked out how we could incorporate these into our radio advert and documentary.
23Rd November:
We noted down ideas of what we wanted our radio advert to be like and how we wanted it to come across to the listener, and we then started to find sections of the vox pops from our documentary that we could use in our radio advert and we also created the script for the advert.
24Th November:
Today we finished creating the script and chose somebody appropriate to be our voiceover for the radio advert and documentary.
25Th November:
With the recording finished we imported the voiceover onto adobe premier and edited it, we chose to insert sounds such as people clapping, some answers from the questions from our vox pops, and also we recorded sombocy repesting the word fashion over and over again to try and create and follow the upbeat style of our documentary.
29th November:
We looked at ideas that we could incorporate into our poster advert, we looked on E4 and at the codes and conventions of their poster adverts and then began to collate some ideas for our own poster.
30th November:
Today we logged onto Photoshop and praticed the sequence of making a poster that followed the conventiond of a channel 4 advert, we also looked at the numerous tools we can use in our poster and then finalised our idea.
1St December:
In the lesson today we went out and took lots of pictures of people dressed in different styles and of different genders to use on our poster.
2Nd December:
We began to put together our poster properly on photoshop,using the images we took yesterday and placing them together to look like a crowd of people all in different iconic outfits.
6Th December:
Today we finished our poster advert today and added the E4 logo and title to follow the conventions.
7Th December:
Tody we watched and looked at all of our products to see if there was anything that needed changing, we noticed in the doctumentary there were a few bits of sound that had been cut out and that didnt match the picture, so thoughout the lesson we fixed that issue and completed any outstanding tasks.
8th December:
We were still finding areas of the documentary that were jumping and that weren't correct so we used more dissolves to alter that.
9th December:
The cutaways of Jess Edwards that we used were too large for the screen so you couldnt see the oufit that she was wearing, so we used motion on the images so that the camera scrolled down the photos so that you could see all of her outfit.
13th December:
Today we found things that were missing such as a title, the graphies on one of the interviees and things that needed to be changed the graphics on Sue Kendrick need to have swapped sides. Also more images of the role models need to be added for example Kate Moss, Princess Diana and Jerry Hall.
14th December:
Today we continued to fix the bits on the documentary and also found that our poster was a tad messy do began to fix that also the e4 logo was missing, title in the wrong place and needed a sloga so we fixed these points.
Voiceover Scripts for Radio Advert and Documentary
Radio script:
Fashion. Its in our streets, in our adverts, there really is nowhere now in the modern day that fashion is not lurking. But fashion has changed dramtically through time and has played a major part through the lives of many people.
The 70's. A time full of hippies, flared hems and flowered hairstyles. What did it mean to you? (Add cutaway/s of vox pops or interview about the 70's.
Then comes the 1980's. Dominated by the jumpsuit, platform shoes and night fever. (Add cutaway of vox pop/interview about the 80's.
Next came the 1990's. A time of denim mania, the spice girls, and the bob. ( Add cutaways of interview/vox pops about the 1990's)
The millenium was next. A mixture of all the past eras fashion and idols all whirled together in one to create the current fashion styles we see today.
Drag out your doc martens,dust down your jumpsuit and get ready for the Fashion Evolution. Tuesday at 9 on channel 4.
Voice over for documentary:
Voice over:
Fashion. Its in our streets, in our adverts, there really is nowhere now in the modern day that fashion is not lurking. But fashion has changed dramtically through time and has played a major part through the lives of many people.
Fashion. Its in our streets, in our adverts, there really is nowhere now in the modern day that fashion is not lurking. But fashion has changed dramtically through time and has played a major part through the lives of many people.
The 70's. A time full of hippies, flared hems and flowered hairstyles. What did it mean to you? (Add cutaway/s of vox pops or interview about the 70's.
Then comes the 1980's. Dominated by the jumpsuit, platform shoes and night fever. (Add cutaway of vox pop/interview about the 80's.
Next came the 1990's. A time of denim mania, the spice girls, and the bob. ( Add cutaways of interview/vox pops about the 1990's)
The millenium was next. A mixture of all the past eras fashion and idols all whirled together in one to create the current fashion styles we see today.
Drag out your doc martens,dust down your jumpsuit and get ready for the Fashion Evolution. Tuesday at 9 on channel 4.
Voice over for documentary:
Voice over:
Fashion. Its in our streets, in our adverts, there really is nowhere now in the modern day that fashion is not lurking. But fashion has changed dramtically through time and has played a major part through the lives of many people.
Production Schedule
Programme title: The Fashion Evolution
Crewing requirements:
Cameraperson: Brogan Ashley
Sound: Harriet Carmicheal
Lighting: Ashleigh Egan
Production: Sarah Bartolo
Technician: Ashleigh Egan
Actors/Interviewees
Sue Kendrick (owner of Quiggins Attique in Liverpool)
Harriet's nan (interviewee on her thoughts and views about fashion from the past and present)
Interviewees throughout college
Location Equipment Required
Sony camera/tripod/batteries x2
Microphones: 1 clip microphone
Tapes x2
Transport Requirements
1 x train for crew days 1,2 and 3
1 x tube for crew days 1,2 and 3
Crewing requirements:
Cameraperson: Brogan Ashley
Sound: Harriet Carmicheal
Lighting: Ashleigh Egan
Production: Sarah Bartolo
Technician: Ashleigh Egan
Actors/Interviewees
Sue Kendrick (owner of Quiggins Attique in Liverpool)
Harriet's nan (interviewee on her thoughts and views about fashion from the past and present)
Interviewees throughout college
Location Equipment Required
Sony camera/tripod/batteries x2
Microphones: 1 clip microphone
Tapes x2
Transport Requirements
1 x train for crew days 1,2 and 3
1 x tube for crew days 1,2 and 3
Friday 5 November 2010
Research: Stock Frame animation
We wanted to include an element of animation into our documentary as we had saw examples of it on the Nylon webiste and thought it looked really effective. The style of stock framing animation that we saw really suited our documentary as it looked quirky and would interest the audience and engage them in what was going on on the screen. The video below is a good example of something that we would like to acheieve in our documentary , and it shows the type of thing that we are aiming to include. We thought that this type of animation would be good for the quote that we are displaying,as it would be a intersting way to being the quote onto the screen.
Research: Codes and conventions of fashion documentary interviews and fashion documentary interviews
These are some of the things that we felt are stereotpyical to documentary interviews and things that we would like to follow and use in our own documentary:
* Interviews with different people are editing together to create a narrative cohert.
*Interviews do not look at the camera they look at the interviewer off camera.
*Question are edited off so you dont hear them .
*Graphic's are used at the bottom of the sccreen to introduce interview.
*Cut a ways are used between head shots to illustrate whats being shown.
*Background mise en scence is choosn to be relevant to the subject .
*One person is interviewed at a time.
*Head of the interviewee is off centre postioned to the right or left
Fashion documentary interviews often differ a little from the stereotypical documentary interviews as they are often to a particular audience and usually are snappy and fast edited.
Fashion documentaries would stereotypically have snappy, up beat music and unusual editing to gain the audiences interest and something individual and upcoming.
* Interviews with different people are editing together to create a narrative cohert.
*Interviews do not look at the camera they look at the interviewer off camera.
*Question are edited off so you dont hear them .
*Graphic's are used at the bottom of the sccreen to introduce interview.
*Cut a ways are used between head shots to illustrate whats being shown.
*Background mise en scence is choosn to be relevant to the subject .
*One person is interviewed at a time.
*Head of the interviewee is off centre postioned to the right or left
Fashion documentary interviews often differ a little from the stereotypical documentary interviews as they are often to a particular audience and usually are snappy and fast edited.
Fashion documentaries would stereotypically have snappy, up beat music and unusual editing to gain the audiences interest and something individual and upcoming.
Research: Nylon
The Nylon website is a fashion website that has inspired us by the birght colours it uses in the videos posted on the website to the quirky cutaways and the music they use. The nylon website was the basis for most of our ideas for our own documentary as we really like how the videos were and how they captured the audience.
Click here to view the Nylon website">
The print screen below shows the Nylon TV section of the Nylon fashion website. We watched many of the videos posted on the website as we felt that we could gain inspiration from some aspects of the videos. We were particularly inspired by the music that was used on most of the videos and this is something that inspired us greatly. We enjoyed the upbeat tones of the music and the way that the shots were edited to align with the beats of the music, and this is something that we have tried to incorporate into our own documentary.
This print screen below is of one particular video that inspired us, we really liked the way that the music matched with the shots and the way it was edited in this video,and also the way that she shots were angled and edited. This video was particularly sharp and to the point and thats what we would like our documentary to include.
Click here to view the Nylon website">
The print screen below shows the Nylon TV section of the Nylon fashion website. We watched many of the videos posted on the website as we felt that we could gain inspiration from some aspects of the videos. We were particularly inspired by the music that was used on most of the videos and this is something that inspired us greatly. We enjoyed the upbeat tones of the music and the way that the shots were edited to align with the beats of the music, and this is something that we have tried to incorporate into our own documentary.
This print screen below is of one particular video that inspired us, we really liked the way that the music matched with the shots and the way it was edited in this video,and also the way that she shots were angled and edited. This video was particularly sharp and to the point and thats what we would like our documentary to include.
Wednesday 20 October 2010
Research : Quiggins
Quggins campain to stay in liverpool:
many signed a petition for Quiggins to stay in liverpool town centre as they felt it was a great shop for all the family young or old and had various fashion styles for all numerous bouitques and gallerys for upcoming desingers and creators to get started. The protest against the council went on for a long time but eventually Quiggins lost their battle and had to leave thir current position in the town center.
This is the e-mail we sent trying to get in contact with Peter, the owner of Quiggins.
Dear Peter, we are hoping for your help. We are A2 media students at Priestley college at Warrington, and we are creating a documentary on the history and culture of fashion. We would be grateful if we could come to Quiggins and some employees could share their thoughts on how fashion has changed over the years. We are concentrating on the 1960's right until 2010. It would really help us in our coursework if you could spare some of your time to contribute to our documentary, and enlighten us on thoughts on changing fashion trends, and your personal view on how fashion can change in different cultures. The documentary will be shown to around 1000 people and it would really help in our future careers and gain us more experience and understanding of changing fashion trends and history. We thank you for your time, and would be very grateful if you could contact us as soon as possible,
yours sincerely,
Harriet Carmichael, Sarah Bartolo, Brogan Ashley and Ashleigh Egan
Here is another email that we sent through facebook after we spoke on the phone:
Hi ,
I am Brogan i spoke on the phone on Thursday regarding my Media Studies project . On the phone I explained that we would be making a documentary on the history of fashion from 1960's to 2000's . The short documentary would be shown to an audience of
college students and will go towards our A2 level grade. I
talked on the phone about coming to your Quiggins store and interviewing you,asking you some short questions about fashion.There are four of us in the group .lt would be great if you could contact me as soon as you know which day would best suit you and you can do that through facebook mail , my yahoo mail which is broganashley1993@yahoo.co.uk or via 07725762773 .
Look forward to hearing from you
Many thanks
Brogan Ashley, Harriet Carmichael, Sarah Bartolo and Ashleigh Egan
Here is what we got back from Sue:
Hi Brogan, sorry for not getting right back to you , How does a Sunday suit you, I'm normally a bit more chilled on a Sunday, I'll give you a call & have a chat. Sue xxxx
and also
Hi Brogan, is tomorrow still on, only I have lots to do in the morning, & just wanted to check, did you sort out any questions?
Sue xxx
many signed a petition for Quiggins to stay in liverpool town centre as they felt it was a great shop for all the family young or old and had various fashion styles for all numerous bouitques and gallerys for upcoming desingers and creators to get started. The protest against the council went on for a long time but eventually Quiggins lost their battle and had to leave thir current position in the town center.
This is the e-mail we sent trying to get in contact with Peter, the owner of Quiggins.
Dear Peter, we are hoping for your help. We are A2 media students at Priestley college at Warrington, and we are creating a documentary on the history and culture of fashion. We would be grateful if we could come to Quiggins and some employees could share their thoughts on how fashion has changed over the years. We are concentrating on the 1960's right until 2010. It would really help us in our coursework if you could spare some of your time to contribute to our documentary, and enlighten us on thoughts on changing fashion trends, and your personal view on how fashion can change in different cultures. The documentary will be shown to around 1000 people and it would really help in our future careers and gain us more experience and understanding of changing fashion trends and history. We thank you for your time, and would be very grateful if you could contact us as soon as possible,
yours sincerely,
Harriet Carmichael, Sarah Bartolo, Brogan Ashley and Ashleigh Egan
Here is another email that we sent through facebook after we spoke on the phone:
Hi ,
I am Brogan i spoke on the phone on Thursday regarding my Media Studies project . On the phone I explained that we would be making a documentary on the history of fashion from 1960's to 2000's . The short documentary would be shown to an audience of
college students and will go towards our A2 level grade. I
talked on the phone about coming to your Quiggins store and interviewing you,asking you some short questions about fashion.There are four of us in the group .lt would be great if you could contact me as soon as you know which day would best suit you and you can do that through facebook mail , my yahoo mail which is broganashley1993@yahoo.co.uk or via 07725762773 .
Look forward to hearing from you
Many thanks
Brogan Ashley, Harriet Carmichael, Sarah Bartolo and Ashleigh Egan
Here is what we got back from Sue:
Hi Brogan, sorry for not getting right back to you , How does a Sunday suit you, I'm normally a bit more chilled on a Sunday, I'll give you a call & have a chat. Sue xxxx
and also
Hi Brogan, is tomorrow still on, only I have lots to do in the morning, & just wanted to check, did you sort out any questions?
Sue xxx
Tuesday 12 October 2010
Research
The following research is the primary research we did on the decades dating from the 1960's to the current day, we found our information through books, the internet and word of mouth.
2000's
Festival's started to become more more popular and it soon started a trend
The 1960's seen fashion change drastically from the usually feminine clothing of the 50's and 40's. Women became braver in what they were wearing, and after the release of Mary Quant, skirts became shorter, aswell as hair. After Twiggy became worldwide famous and an icon, girls were swapping long hair for drastic short boy cuts, which were to be seen as much more future fashion. Aswell as Twiggy's hair, girls were also copying her famous Twiggy eyes, making their makeup and look much more innocent. Women began to wear trousers and suits, and it was not seen as wrong.
2000's
Festival's started to become more more popular and it soon started a trend
2000's
Celebrating a revival of 20th century designs and a return to handcrafted, demi-couture pieces . The early first decade of the 21st century in the 2000 to 2003 still had some 1990s fashion trends until it slowly became less grungy and more excessive as the wearing of flannel by people under 30 declines and acid-washed jeans and shaggy hair become again commonplace for boys and men. Anti-fashion was still lurking in this decade. Tattoos become quite common in the middle of the decade. For girls and women hoop earrings, originally popular in the 1980s and early 1990s, returned to style circa 2004. Sunglasses begin to become less widespread as a fashion statement, until 2005 when large sunglasses were made popular by celebrities as Nicole Richie. Women's hair was typically long, straight and sometimes with side bangs. The end of the decade 2008 saw the return of thicker long hair seen in the early-mid 1990s with hair being layered and with volume
1990's
90's fashion seen some elements fromt he 80's staying, such as jeans, which were very popular with the grunge trend, coming fromt he music of the like of Nirvana. Boys and some girls were ofetn seen in oversized flannel shirts and jeans, and shaggy hair was a must. Whereas, some girls still had a strong influence fromt he 80's with sjirts and skirt suits still popular and always in bright colours.
1980's
The clothes worn in the 80’s depicted people who were trying to find themselves, the clothes expressed the wearers creativity and individuality and the fabrics and patterns that were common in this time were brightly coloured and fun looking. It was common place for men to wear heavy make up and grew their hair long, and the women often had short hair and wore many layers of clothing that were all different lengths and layered things such as cropped t shirts and ripped clothing. The styles from the 1980’s are majorly popular now and some of the trends that were popular in the 1980’s were; rose patterned jeans, trench coats, long scarves, jelly shoes/sandals, gold bamboo style door knocker earrings, guess denim jackets, ripped jeans, pink lipstick, blue eyeliner, heavy eyebrows, pumps, odd shaped earrings, spandex, headbands and wearing tight jeans that are tapered around around the ankles. One of the trends from the 80’s that has come back to be particularly popular in the present day is the jumpsuit. The jumpsuit was immensely popular in the 80’s partly thanks to Devo’s shiny silver jumpsuit in their 1980 video for ‘Whip It’. The jumpsuit was also popular as it looked effortless but shouted a fashion statement when it was worn. Now, the jumpsuit has been adapted to flow with the fashions of the present day, most are now sleeveless, without the batwing that was a necessity on the 80’s jumpsuits, but still present the colours and patterns of the original 80’s fashion trend.
1970's
The 1970's seen much more of a hippy vibe from the 1960's. After the Woodstick festival in 1969, people, men and women everywhere were seen in bell-bottomed jeans and string waistcoats. Jeans were also much more popular in the 70's, with mean and women wearing them with anything they could. Waistcoats and trouser suits again became more popular for women, and platform shoes were seen on many people. There was a disco craze, influenced by the music which became popular, with women wearing jersey wrap around dresses, and men again waistcoat and trouser suits.
1960's
The 1960's seen fashion change drastically from the usually feminine clothing of the 50's and 40's. Women became braver in what they were wearing, and after the release of Mary Quant, skirts became shorter, aswell as hair. After Twiggy became worldwide famous and an icon, girls were swapping long hair for drastic short boy cuts, which were to be seen as much more future fashion. Aswell as Twiggy's hair, girls were also copying her famous Twiggy eyes, making their makeup and look much more innocent. Women began to wear trousers and suits, and it was not seen as wrong.
Storyboards
Below are our storyboards, showing the basic scenes and the sequence we had planned out for our documentary
Interview Questions
These are the questions that we chose to ask to the people on the high street about fashion and their thoughts on the history of it.
Street interview questions:
1. What would be your favourite decade fashion-wise?
2. How would you sum up your own personal style?
3. How do you put an outfit together in the morning?
4. What’s the most important aspect of it?
5. Do you think style has changed over the years? If so, how?
These were the questions that we chose to ask to Sue Kendrick, the owner of Quiggins attique in Liverpool:
Interview questions for Quiggins Attique
1. How long have you been involved in fashion?
2. How could you define each decade and its fashion?
3. Could you pick out something that represents each decade?
4. Which icons do you think have affected the decades?
5. How much power do you think fashion can bring?
6. Which would be your favourite decade and why?
7. Which items can you see that have come back into fashion?
8. How long has Quiggins been established for?
9. How do you feel about the changed reputation of charity shops?
10. How do you feel about how vintage fashion goes in a full circle cycle? (comes back into fashion)
11. What do you think is the most important item included in an outfit?
12. Can you put these outfits in order of the decades? (Laminated outfits from decades)
13. Do you think jewellery has changed?
14. Do you think fashion celebrities wear influences the way people dress?
15. How would you sum up your own personal style
Street interview questions:
1. What would be your favourite decade fashion-wise?
2. How would you sum up your own personal style?
3. How do you put an outfit together in the morning?
4. What’s the most important aspect of it?
5. Do you think style has changed over the years? If so, how?
These were the questions that we chose to ask to Sue Kendrick, the owner of Quiggins attique in Liverpool:
Interview questions for Quiggins Attique
1. How long have you been involved in fashion?
2. How could you define each decade and its fashion?
3. Could you pick out something that represents each decade?
4. Which icons do you think have affected the decades?
5. How much power do you think fashion can bring?
6. Which would be your favourite decade and why?
7. Which items can you see that have come back into fashion?
8. How long has Quiggins been established for?
9. How do you feel about the changed reputation of charity shops?
10. How do you feel about how vintage fashion goes in a full circle cycle? (comes back into fashion)
11. What do you think is the most important item included in an outfit?
12. Can you put these outfits in order of the decades? (Laminated outfits from decades)
13. Do you think jewellery has changed?
14. Do you think fashion celebrities wear influences the way people dress?
15. How would you sum up your own personal style
Running Order
First 5 minutes:
0-5 seconds- Title ( The fashion evolution) plain black and white text
6-10 seconds- Archive Emma stone photo shoot
11-16 seconds- Quote( Fashion fades only style remains)
17-44 seconds- First interview question with Sue Kendrick, images of outfits flashing
45-48 seconds- Emma stone
49seconds-1min41- Second answer from Sue Kendrick images of celebs
-Jerry Hall - images
-Kate Moss - archive footage, cutaway of catwalk video of her
-Twiggy - images
-Audrey Hepburn
1min42-47- edited Jess Edwards( Twiggy as her icon)
1min43-2min16-Carrying on icon answer more images flashing
- Madonna
-Princess Diana
-Wags
2min17- 2min26-Vox pop ( favorite decade of fashion)
2min27-2min52- Jess Edwards images flashing through
- Platform shoes
-Gypsy skirts
-Mary Quant
-Image of herself in the significant outfits
2min53-2min58- Vox pop ( favorite decade)
2min59-3min35- Sue Kendrick her favorite decade images flashing though
-Emily Pankhurst
3min36-4min10- Jess Edwards, fashion being a rotation things from years ago in fashion now
- Images of herself at a younger age
4min11-4min25- Vox pop importance of fashion
4min26-4min40-Vox changes of styles(rotation)
4min41-5min- Jess Edwards( style changes with age)
- Images throughout life shows different styles over time
Next 25 minutes:
5min-10 Min's: research into high street fashion
- Do people working in the shops feel that the clothes and style they have feel it has a importance to them?
- Every year is there a typical item that always stays in fashion?
- Can they notice the items on rotation with the things they sale?
10-15 mins - research into decades: 1960's, 1970's, 1980's, 1990's 2000.
Speak to people from each era: showing footage of catwalk shows compare and contrast the styles
20-30 Min's - does fashion make people who they are?
- Speak to psychologist's to see if any evidence on stereotypes and the way people dress affect them as a person
- Do personality tests on people in different style groups
0-5 seconds- Title ( The fashion evolution) plain black and white text
6-10 seconds- Archive Emma stone photo shoot
11-16 seconds- Quote( Fashion fades only style remains)
17-44 seconds- First interview question with Sue Kendrick, images of outfits flashing
45-48 seconds- Emma stone
49seconds-1min41- Second answer from Sue Kendrick images of celebs
-Jerry Hall - images
-Kate Moss - archive footage, cutaway of catwalk video of her
-Twiggy - images
-Audrey Hepburn
1min42-47- edited Jess Edwards( Twiggy as her icon)
1min43-2min16-Carrying on icon answer more images flashing
- Madonna
-Princess Diana
-Wags
2min17- 2min26-Vox pop ( favorite decade of fashion)
2min27-2min52- Jess Edwards images flashing through
- Platform shoes
-Gypsy skirts
-Mary Quant
-Image of herself in the significant outfits
2min53-2min58- Vox pop ( favorite decade)
2min59-3min35- Sue Kendrick her favorite decade images flashing though
-Emily Pankhurst
3min36-4min10- Jess Edwards, fashion being a rotation things from years ago in fashion now
- Images of herself at a younger age
4min11-4min25- Vox pop importance of fashion
4min26-4min40-Vox changes of styles(rotation)
4min41-5min- Jess Edwards( style changes with age)
- Images throughout life shows different styles over time
Next 25 minutes:
5min-10 Min's: research into high street fashion
- Do people working in the shops feel that the clothes and style they have feel it has a importance to them?
- Every year is there a typical item that always stays in fashion?
- Can they notice the items on rotation with the things they sale?
10-15 mins - research into decades: 1960's, 1970's, 1980's, 1990's 2000.
Speak to people from each era: showing footage of catwalk shows compare and contrast the styles
20-30 Min's - does fashion make people who they are?
- Speak to psychologist's to see if any evidence on stereotypes and the way people dress affect them as a person
- Do personality tests on people in different style groups
Monday 11 October 2010
Formal Proposal
Our documentary is an informative documentary, aiming to inform the audience about fashion trends and styles of the past, of trends that have dwindled away, and also of the trends which have made a comeback in todays era. Our documentary will be about the history of fashion, and will adress the distinct changes throughout the decades from the 1960's to 2000's and explore different peoples opinions on the matter.
We have chosen to firstly interview a woman who runs an antique boutique shop in Liverpool, we think that this will be useful because it really helps us to focus on our topic of fashion history and the way that has fashion has changed between the 1960's and the current day. As well as selling antiques,the shop in which we are interviewing also sell vintage clothing based on the decades that we are concentrating on, so we are hoping that she can give us her expert opinion on the decades and the fashion trends. We will be asking the owner her thoughts on how fashion has changed through the decades in her personal opinion, and also which styles she thinks have come back into present fashion and which particular item would represent the fashion from each decade. The interviewee will be asked to choose items from around the store that she feels would represent each decade and why, we feel that this is would be an interesting part of the documentary to watch, as the professional would be using her knowledge to pick out and piece together different outfits. We also are looking to interview another woman, however not somebody that is directly involved in fashion, such as the shop owner, but somebody who has lived through the decades personally and is willing to share their experiences and thoughts. We are looking for this person to guide us through each decade in their interview and share their opinions of the staple items of their time etc.
We are also going to film 5 models who are dressed in the era's attire, who can visually show how different fashion between the decades is and will hook the audience straight away at the beggining of the documentary. We are going to use archive footage when introducing the different era's, and this will be footage that will be significant of the time, that the audience could perhaps recognise. We are looking to use archive footage from catwalks from many different eras, to show what they truly would have been like in that decade. We are also going to talk to people on the street who may be influenced by the fashion from these era's, and ask them their opinions on what makes the era so significant and different,and also how they would describe their personal style and if they feel it relates to a certain era etc. This would give the audience a feel to how all different tyes of people think about fashion and how important it is to them and when everyones vox pop answers are edited together it will provide a section of interesting infromation for the audience as each persons answer to the same question will be edited to play after each other.
We are also looking to film a photoshoot, to try and add a bit of a high fashion element to the documentary, either that, or take segments from photshoots from contrasting eras and edit them together to show dierectly how the fashion has changed.
We have chosen to firstly interview a woman who runs an antique boutique shop in Liverpool, we think that this will be useful because it really helps us to focus on our topic of fashion history and the way that has fashion has changed between the 1960's and the current day. As well as selling antiques,the shop in which we are interviewing also sell vintage clothing based on the decades that we are concentrating on, so we are hoping that she can give us her expert opinion on the decades and the fashion trends. We will be asking the owner her thoughts on how fashion has changed through the decades in her personal opinion, and also which styles she thinks have come back into present fashion and which particular item would represent the fashion from each decade. The interviewee will be asked to choose items from around the store that she feels would represent each decade and why, we feel that this is would be an interesting part of the documentary to watch, as the professional would be using her knowledge to pick out and piece together different outfits. We also are looking to interview another woman, however not somebody that is directly involved in fashion, such as the shop owner, but somebody who has lived through the decades personally and is willing to share their experiences and thoughts. We are looking for this person to guide us through each decade in their interview and share their opinions of the staple items of their time etc.
We are also going to film 5 models who are dressed in the era's attire, who can visually show how different fashion between the decades is and will hook the audience straight away at the beggining of the documentary. We are going to use archive footage when introducing the different era's, and this will be footage that will be significant of the time, that the audience could perhaps recognise. We are looking to use archive footage from catwalks from many different eras, to show what they truly would have been like in that decade. We are also going to talk to people on the street who may be influenced by the fashion from these era's, and ask them their opinions on what makes the era so significant and different,and also how they would describe their personal style and if they feel it relates to a certain era etc. This would give the audience a feel to how all different tyes of people think about fashion and how important it is to them and when everyones vox pop answers are edited together it will provide a section of interesting infromation for the audience as each persons answer to the same question will be edited to play after each other.
We are also looking to film a photoshoot, to try and add a bit of a high fashion element to the documentary, either that, or take segments from photshoots from contrasting eras and edit them together to show dierectly how the fashion has changed.
Target audience research
As a group we created a questionaire that we gave to 30 people of both sexes inquiring on their thoughts on fashion and documentaries etc. Below is a copy of one of our questionaires and then the results that we collected
1. Male or Female
2. Age
3. Do you watch documentaries?
4. What genre of documentary interests you?
Crime Arts Comedy Informative Other
5. How much money do you spend on clothes per week?
£0 to £20 £21 to £50 £51+
6. Do you have an interest in fashion?
Yes No
7. Do you feel that you have knowledge on fashion?
Yes No
8. Which decade do you prefer?
1960's 1970's 1980's 1990's 2000's
9. Where do you mostly prefer to shop?
High Street Charity Shops Designer Other
10. Do you feel the quality of fabric affects the quality of clothing?
Yes No
11. Do you feel fashion is a major infuence in todays soceity?
Yes No
12. Are brands important to you?
Below are the results that we collected from the questionnaires:
Are you male or female?
How old are you?
Do you watch documentaries?
What genre of documentary interests you?
How much money do you spend on clothes per week on average?
Do you have an interest in fashion?
Do you feel that you have knowledge on fashion?
Which decade do you prefer?
Where do you mostly prefer to shop?
Do you feel the quality of fabric affects the quality of clothing?
Do you feel that fashion is a major influence in todays soceity?
Are brands important to you?
The results that we collected from the questionnaires portray various things about peoples opinions on fashion and the way that they feel and see fashion in the world. For example more people said they shopped in the high street than charity shops and desinger due to the fact of affordablity and the sterotypes that come with shopping in certain places, however, the people who said that they shopped in charity shops said now people no longer see shopping there is a bad thing, and that in todays world it connotates individuality. Also the results show that majority of the people that answered the questionnaire had a interest in fashion and felt it had a influence on the world.
1. Male or Female
2. Age
3. Do you watch documentaries?
4. What genre of documentary interests you?
Crime Arts Comedy Informative Other
5. How much money do you spend on clothes per week?
£0 to £20 £21 to £50 £51+
6. Do you have an interest in fashion?
Yes No
7. Do you feel that you have knowledge on fashion?
Yes No
8. Which decade do you prefer?
1960's 1970's 1980's 1990's 2000's
9. Where do you mostly prefer to shop?
High Street Charity Shops Designer Other
10. Do you feel the quality of fabric affects the quality of clothing?
Yes No
11. Do you feel fashion is a major infuence in todays soceity?
Yes No
12. Are brands important to you?
Below are the results that we collected from the questionnaires:
Are you male or female?
How old are you?
Do you watch documentaries?
What genre of documentary interests you?
How much money do you spend on clothes per week on average?
Do you have an interest in fashion?
Do you feel that you have knowledge on fashion?
Which decade do you prefer?
Where do you mostly prefer to shop?
Do you feel the quality of fabric affects the quality of clothing?
Do you feel that fashion is a major influence in todays soceity?
Are brands important to you?
The results that we collected from the questionnaires portray various things about peoples opinions on fashion and the way that they feel and see fashion in the world. For example more people said they shopped in the high street than charity shops and desinger due to the fact of affordablity and the sterotypes that come with shopping in certain places, however, the people who said that they shopped in charity shops said now people no longer see shopping there is a bad thing, and that in todays world it connotates individuality. Also the results show that majority of the people that answered the questionnaire had a interest in fashion and felt it had a influence on the world.
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