Monday 11 October 2010

Target audience research

As a group we created a questionaire that we gave to 30 people of both sexes inquiring on their thoughts on fashion and documentaries etc. Below is a copy of one of our questionaires and then the results that we collected


1. Male or Female


2. Age



3. Do you watch documentaries?



4. What genre of documentary interests you?

Crime Arts Comedy Informative Other



5. How much money do you spend on clothes per week?
£0 to £20 £21 to £50 £51+



6. Do you have an interest in fashion?
Yes No


7. Do you feel that you have knowledge on fashion?
Yes No


8. Which decade do you prefer?
1960's 1970's 1980's 1990's 2000's


9. Where do you mostly prefer to shop?
High Street Charity Shops Designer Other


10. Do you feel the quality of fabric affects the quality of clothing?
Yes No


11. Do you feel fashion is a major infuence in todays soceity?
Yes No


12. Are brands important to you?


Below are the results that we collected from the questionnaires:



Are you male or female?


How old are you?


Do you watch documentaries?



What genre of documentary interests you?


How much money do you spend on clothes per week on average?




Do you have an interest in fashion?



Do you feel that you have knowledge on fashion?



Which decade do you prefer?



Where do you mostly prefer to shop?


Do you feel the quality of fabric affects the quality of clothing?



Do you feel that fashion is a major influence in todays soceity?



Are brands important to you?


The results that we collected from the questionnaires portray various things about peoples opinions on fashion and the way that they feel and see fashion in the world. For example more people said they shopped in the high street than charity shops and desinger due to the fact of affordablity and the sterotypes that come with shopping in certain places, however, the people who said that they shopped in charity shops said now people no longer see shopping there is a bad thing, and that in todays world it connotates individuality. Also the results show that majority of the people that answered the questionnaire had a interest in fashion and felt it had a influence on the world.

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