Research : Quiggins

Quggins campain to stay in liverpool:

many signed a petition for Quiggins to stay in liverpool town centre as they felt it was a great shop for all the family young or old and had various fashion styles for all numerous bouitques and gallerys for upcoming desingers and creators to get started. The protest against the council went on for a long time but eventually Quiggins lost their battle and had to leave thir current position in the town center.












This is the e-mail we sent trying to get in contact with Peter, the owner of Quiggins.


Dear Peter, we are hoping for your help. We are A2 media students at Priestley college at Warrington, and we are creating a documentary on the history and culture of fashion. We would be grateful if we could come to Quiggins and some employees could share their thoughts on how fashion has changed over the years. We are concentrating on the 1960's right until 2010. It would really help us in our coursework if you could spare some of your time to contribute to our documentary, and enlighten us on thoughts on changing fashion trends, and your personal view on how fashion can change in different cultures. The documentary will be shown to around 1000 people and it would really help in our future careers and gain us more experience and understanding of changing fashion trends and history. We thank you for your time, and would be very grateful if you could contact us as soon as possible,

yours sincerely,

Harriet Carmichael, Sarah Bartolo, Brogan Ashley and Ashleigh Egan

Here is another email that we sent through facebook after we spoke on the phone:

Hi ,
I am Brogan i spoke on the phone on Thursday regarding my Media Studies project . On the phone I explained that we would be making a documentary on the history of fashion from 1960's to 2000's . The short documentary would be shown to an audience of
college students and will go towards our A2 level grade. I
talked on the phone about coming to your Quiggins store and interviewing you,asking you some short questions about fashion.There are four of us in the group .lt would be great if you could contact me as soon as you know which day would best suit you and you can do that through facebook mail , my yahoo mail which is broganashley1993@yahoo.co.uk or via 07725762773 .

Look forward to hearing from you

Many thanks

Brogan Ashley, Harriet Carmichael, Sarah Bartolo and Ashleigh Egan

Here is what we got back from Sue:

Hi Brogan, sorry for not getting right back to you , How does a Sunday suit you, I'm normally a bit more chilled on a Sunday, I'll give you a call & have a chat. Sue xxxx

and also

Hi Brogan, is tomorrow still on, only I have lots to do in the morning, & just wanted to check, did you sort out any questions?
Sue xxx

Research

The following research is the primary research we did on the decades dating from the 1960's to the current day, we found our information through books, the internet and word of mouth.

2000's
Festival's started to become more more popular and it soon started a trend

2000's

Celebrating a revival of 20th century designs and a return to handcrafted, demi-couture pieces . The early first decade of the 21st century in the 2000 to 2003 still had some 1990s fashion trends until it slowly became less grungy and more excessive as the wearing of flannel by people under 30 declines and acid-washed jeans and shaggy hair become again commonplace for boys and men. Anti-fashion was still lurking in this decade. Tattoos become quite common in the middle of the decade. For girls and women hoop earrings, originally popular in the 1980s and early 1990s, returned to style circa 2004. Sunglasses begin to become less widespread as a fashion statement, until 2005 when large sunglasses were made popular by celebrities as Nicole Richie. Women's hair was typically long, straight and sometimes with side bangs. The end of the decade 2008 saw the return of thicker long hair seen in the early-mid 1990s with hair being layered and with volume


1990's






90's fashion seen some elements fromt he 80's staying, such as jeans, which were very popular with the grunge trend, coming fromt he music of the like of Nirvana. Boys and some girls were ofetn seen in oversized flannel shirts and jeans, and shaggy hair was a must. Whereas, some girls still had a strong influence fromt he 80's with sjirts and skirt suits still popular and always in bright colours.


1980's

The clothes worn in the 80’s depicted people who were trying to find themselves, the clothes expressed the wearers creativity and individuality and the fabrics and patterns that were common in this time were brightly coloured and fun looking. It was common place for men to wear heavy make up and grew their hair long, and the women often had short hair and wore many layers of clothing that were all different lengths and layered things such as cropped t shirts and ripped clothing. The styles from the 1980’s are majorly popular now and some of the trends that were popular in the 1980’s were; rose patterned jeans, trench coats, long scarves, jelly shoes/sandals, gold bamboo style door knocker earrings, guess denim jackets, ripped jeans, pink lipstick, blue eyeliner, heavy eyebrows, pumps, odd shaped earrings, spandex, headbands and wearing tight jeans that are tapered around around the ankles. One of the trends from the 80’s that has come back to be particularly popular in the present day is the jumpsuit. The jumpsuit was immensely popular in the 80’s partly thanks to Devo’s shiny silver jumpsuit in their 1980 video for ‘Whip It’. The jumpsuit was also popular as it looked effortless but shouted a fashion statement when it was worn. Now, the jumpsuit has been adapted to flow with the fashions of the present day, most are now sleeveless, without the batwing that was a necessity on the 80’s jumpsuits, but still present the colours and patterns of the original 80’s fashion trend.


1970's






The 1970's seen much more of a hippy vibe from the 1960's. After the Woodstick festival in 1969, people, men and women everywhere were seen in bell-bottomed jeans and string waistcoats. Jeans were also much more popular in the 70's, with mean and women wearing them with anything they could. Waistcoats and trouser suits again became more popular for women, and platform shoes were seen on many people. There was a disco craze, influenced by the music which became popular, with women wearing jersey wrap around dresses, and men again waistcoat and trouser suits.


1960's

The 1960's seen fashion change drastically from the usually feminine clothing of the 50's and 40's. Women became braver in what they were wearing, and after the release of Mary Quant, skirts became shorter, aswell as hair. After Twiggy became worldwide famous and an icon, girls were swapping long hair for drastic short boy cuts, which were to be seen as much more future fashion. Aswell as Twiggy's hair, girls were also copying her famous Twiggy eyes, making their makeup and look much more innocent. Women began to wear trousers and suits, and it was not seen as wrong.

Storyboards

Below are our storyboards, showing the basic scenes and the sequence we had planned out for our documentary

Interview Questions

These are the questions that we chose to ask to the people on the high street about fashion and their thoughts on the history of it.

Street interview questions:

1. What would be your favourite decade fashion-wise?
2. How would you sum up your own personal style?
3. How do you put an outfit together in the morning?
4. What’s the most important aspect of it?
5. Do you think style has changed over the years? If so, how?


These were the questions that we chose to ask to Sue Kendrick, the owner of Quiggins attique in Liverpool:

Interview questions for Quiggins Attique

1. How long have you been involved in fashion?
2. How could you define each decade and its fashion?
3. Could you pick out something that represents each decade?
4. Which icons do you think have affected the decades?
5. How much power do you think fashion can bring?
6. Which would be your favourite decade and why?
7. Which items can you see that have come back into fashion?
8. How long has Quiggins been established for?
9. How do you feel about the changed reputation of charity shops?
10. How do you feel about how vintage fashion goes in a full circle cycle? (comes back into fashion)
11. What do you think is the most important item included in an outfit?
12. Can you put these outfits in order of the decades? (Laminated outfits from decades)
13. Do you think jewellery has changed?
14. Do you think fashion celebrities wear influences the way people dress?
15. How would you sum up your own personal style

Running Order

First 5 minutes:

0-5 seconds- Title ( The fashion evolution) plain black and white text

6-10 seconds- Archive Emma stone photo shoot

11-16 seconds- Quote( Fashion fades only style remains)

17-44 seconds- First interview question with Sue Kendrick, images of outfits flashing

45-48 seconds- Emma stone

49seconds-1min41- Second answer from Sue Kendrick images of celebs

-Jerry Hall - images

-Kate Moss - archive footage, cutaway of catwalk video of her

-Twiggy - images

-Audrey Hepburn

1min42-47- edited Jess Edwards( Twiggy as her icon)

1min43-2min16-Carrying on icon answer more images flashing

- Madonna

-Princess Diana

-Wags

2min17- 2min26-Vox pop ( favorite decade of fashion)

2min27-2min52- Jess Edwards images flashing through

- Platform shoes

-Gypsy skirts

-Mary Quant

-Image of herself in the significant outfits

2min53-2min58- Vox pop ( favorite decade)

2min59-3min35- Sue Kendrick her favorite decade images flashing though

-Emily Pankhurst

3min36-4min10- Jess Edwards, fashion being a rotation things from years ago in fashion now

- Images of herself at a younger age

4min11-4min25- Vox pop importance of fashion

4min26-4min40-Vox changes of styles(rotation)

4min41-5min- Jess Edwards( style changes with age)

- Images throughout life shows different styles over time

Next 25 minutes:

5min-10 Min's: research into high street fashion

- Do people working in the shops feel that the clothes and style they have feel it has a importance to them?

- Every year is there a typical item that always stays in fashion?

- Can they notice the items on rotation with the things they sale?

10-15 mins - research into decades: 1960's, 1970's, 1980's, 1990's 2000.

Speak to people from each era: showing footage of catwalk shows compare and contrast the styles

20-30 Min's - does fashion make people who they are?

- Speak to psychologist's to see if any evidence on stereotypes and the way people dress affect them as a person

- Do personality tests on people in different style groups

Formal Proposal

Our documentary is an informative documentary, aiming to inform the audience about fashion trends and styles of the past, of trends that have dwindled away, and also of the trends which have made a comeback in todays era. Our documentary will be about the history of fashion, and will adress the distinct changes throughout the decades from the 1960's to 2000's and explore different peoples opinions on the matter.

We have chosen to firstly interview a woman who runs an antique boutique shop in Liverpool, we think that this will be useful because it really helps us to focus on our topic of fashion history and the way that has fashion has changed between the 1960's and the current day. As well as selling antiques,the shop in which we are interviewing also sell vintage clothing based on the decades that we are concentrating on, so we are hoping that she can give us her expert opinion on the decades and the fashion trends. We will be asking the owner her thoughts on how fashion has changed through the decades in her personal opinion, and also which styles she thinks have come back into present fashion and which particular item would represent the fashion from each decade. The interviewee will be asked to choose items from around the store that she feels would represent each decade and why, we feel that this is would be an interesting part of the documentary to watch, as the professional would be using her knowledge to pick out and piece together different outfits. We also are looking to interview another woman, however not somebody that is directly involved in fashion, such as the shop owner, but somebody who has lived through the decades personally and is willing to share their experiences and thoughts. We are looking for this person to guide us through each decade in their interview and share their opinions of the staple items of their time etc.

We are also going to film 5 models who are dressed in the era's attire, who can visually show how different fashion between the decades is and will hook the audience straight away at the beggining of the documentary. We are going to use archive footage when introducing the different era's, and this will be footage that will be significant of the time, that the audience could perhaps recognise. We are looking to use archive footage from catwalks from many different eras, to show what they truly would have been like in that decade. We are also going to talk to people on the street who may be influenced by the fashion from these era's, and ask them their opinions on what makes the era so significant and different,and also how they would describe their personal style and if they feel it relates to a certain era etc. This would give the audience a feel to how all different tyes of people think about fashion and how important it is to them and when everyones vox pop answers are edited together it will provide a section of interesting infromation for the audience as each persons answer to the same question will be edited to play after each other.

We are also looking to film a photoshoot, to try and add a bit of a high fashion element to the documentary, either that, or take segments from photshoots from contrasting eras and edit them together to show dierectly how the fashion has changed.

Target audience research

As a group we created a questionaire that we gave to 30 people of both sexes inquiring on their thoughts on fashion and documentaries etc. Below is a copy of one of our questionaires and then the results that we collected


1. Male or Female


2. Age



3. Do you watch documentaries?



4. What genre of documentary interests you?

Crime Arts Comedy Informative Other



5. How much money do you spend on clothes per week?
£0 to £20 £21 to £50 £51+



6. Do you have an interest in fashion?
Yes No


7. Do you feel that you have knowledge on fashion?
Yes No


8. Which decade do you prefer?
1960's 1970's 1980's 1990's 2000's


9. Where do you mostly prefer to shop?
High Street Charity Shops Designer Other


10. Do you feel the quality of fabric affects the quality of clothing?
Yes No


11. Do you feel fashion is a major infuence in todays soceity?
Yes No


12. Are brands important to you?


Below are the results that we collected from the questionnaires:



Are you male or female?


How old are you?


Do you watch documentaries?



What genre of documentary interests you?


How much money do you spend on clothes per week on average?




Do you have an interest in fashion?



Do you feel that you have knowledge on fashion?



Which decade do you prefer?



Where do you mostly prefer to shop?


Do you feel the quality of fabric affects the quality of clothing?



Do you feel that fashion is a major influence in todays soceity?



Are brands important to you?


The results that we collected from the questionnaires portray various things about peoples opinions on fashion and the way that they feel and see fashion in the world. For example more people said they shopped in the high street than charity shops and desinger due to the fact of affordablity and the sterotypes that come with shopping in certain places, however, the people who said that they shopped in charity shops said now people no longer see shopping there is a bad thing, and that in todays world it connotates individuality. Also the results show that majority of the people that answered the questionnaire had a interest in fashion and felt it had a influence on the world.

Target audience interviews

Brainstorm Of Content

Below is a brainstorm of ideas that we thought we could incorporate into our documentary on fashion and how it has changed and evolved over time:

Initial Idea

The idea that we finally decided to base our documentary around was fashion. We thought that this would provide a large gateway as to how we could go about presenting fashion and getting a message across to the audience. It would also be possible to gather experts on this topic and everybody has their own opinion on what fashion is and how they iterpret it. Fashion does mean something to everybody whether they are highly interested in it or not and everyone has an opinion, so choosing the topic of fashion would interest many people and explore deeper into where it first began. We decided that the particular element of fashion that we would like to focus on would be the history of fashion and how different trends and styles have evolved and changed over time. We thought that this would be an interesting element to choose as it would be of interest to many people and would allow us to collect some interesting information.

Brainstorm of ideas

Below is our 3 preliminary ideas and our cirlced chosen idea for our documentary:

Spider diagram of our initial ideas:

Our first 10 ideas and our three preliminary ideas:

Typical Codes and Conventions of Documentaries

• A voiceover - a voice over is a typical aspect of a documentary, narrating what is being seen on the screen and also offering the audience a voice of 'expert knowledge' on the subject
• Cutaways of footage of the events or objects that the documentary is based around
• Interviews with experts - a typical ascpect of a documentary, used to give some authority to the opinion that the documentary is trying to prove and to back up their argument.
• Text - the use of words on the screen is commonly seen on documentaries, whether to introduce an interviewee, or dates of events etc are a cheap way of conveying information to the audience
• Mise - en - scene - visual coding is often used when interviewees are on the screen, for example if a doctor was being interviewed, the interview would typically be filmed in the doctors surgery surrounded with all the eqiupment, and with the doctor wearing the typical white lab coat or shirt and suit pants, and wearing a stethescope etc
• Sound- non diegetic sounds are often used to marry together whats being said by the voiceover and interviewees etc and what can be seen on the screen, and can also be used to create a meaning and often try and project a certain opinion on to the audience
• Positioning of interviewees on the screen - Interviews with different people are often editited together to create a narrative cohert, and the interviewees typically do not look at the camera but at the interviewer. The questions asked are also typically edited off so the interviewees answer is what is heard, graphics are also used across the bottom of the screen to introduce the interviewee. The head of the interviewee is typically positioned off centre positioned to the right or left, following the rule of thirds.